Lykavittos Capital,
repositioned.
From category unknown to advisor of choice for fourteen Cyprus family offices.
The challenge.
Lykavittos was three years old, technically excellent, and almost invisible. Their website read like everyone else's; their pitch deck read like a bank's.
Family offices were exactly their audience, and exactly the audience they were failing to reach.
The whisper.
We rewrote the brand the way a family office would describe what they actually need — patience, discretion, plain language. We replaced the bank-deck and the site with something quieter and more confident.
Outreach became a series of long, considered letters, not a pipeline. By month nine, the leads were entirely inbound.
Twelve conversations with principals at Cyprus and Greek family offices. We learned what they actually look for, in their own words.
Repositioning, voice system, a five-page site, and a long-form letter series — written, not designed-around.
A deliberate, slow rollout. We left LinkedIn ads off the table and let the letters do the work.
The results.
Measured over the eighteen months following relaunch.
Indicative results for this engagement.
We sound like ourselves now. The right people noticed.