A straightforward logo in Cyprus typically costs EUR 150 to EUR 800 from a freelancer, and EUR 800 to EUR 2,500 from a design studio. A full brand identity, meaning logo plus colours, typography, voice, and rules for using them, usually runs from EUR 1,500 to EUR 6,000 and up. The spread is not decoration; it reflects how much thinking sits behind the mark, and how usable the result is after handover.
Those are the honest bands we see for branding costs in Cyprus. What matters more is knowing which band you actually need, and whether a new logo is even the right fix for the problem you are trying to solve. Both are covered below.
The price bands and what each one buys
- EUR 0 to 100, DIY and logo generators. You get a mark. You do not get ownership clarity, source files you can scale, or any thought about your market. Fine for testing an idea before it has revenue. Risky for anything customer-facing.
- EUR 150 to 800, freelance logo. A capable freelancer gives you a clean, original mark with proper files. What is usually missing is the system around it: how the mark behaves on a shopfront, a van, an invoice, a Google Business Profile.
- EUR 800 to 2,500, studio logo. More exploration, more revisions, usually a small usage guide. Sensible for an established business that already has its positioning worked out.
- EUR 1,500 to 6,000 and up, full brand identity. Logo, colour palette, typography, tone of voice, and guidelines, built from actual positioning work: who you serve, why they choose you, what you want to be known for.
- EUR 6,000 to 20,000 and up, larger agency rebrand. Research, strategy workshops, naming, full rollout. Usually only justified for companies with multiple locations, many customer touchpoints, or investors watching.
Logo versus brand identity: not the same purchase
A logo is one asset. A brand identity is the system that makes every touchpoint recognisably yours: the website header, the Viber and WhatsApp reply, the estimate PDF, the sign above the door. When Cyprus business owners feel their brand looks dated, the logo is rarely the whole story. It is usually the accumulated mismatch between a mark designed years ago and everything built around it since.
That is why paying EUR 400 for a new logo often changes nothing. The new mark lands on the same tired website and the same inconsistent materials, and customers read the overall picture, not the corner of it.
What you are actually paying for
At every band above the bottom one, the brand identity price is really the price of decisions, not drawings. Good identity work answers questions like these:
- Who is this for, and what do they need to feel before they call you?
- What should you look like next to the three competitors a customer compares you with?
- Will it work in Greek and English, on a dark van and a white invoice, at 16 pixels and on a billboard?
- Who owns the files, and can your next printer or web developer actually use them?
If a quote cannot explain how it will answer those, you are buying a picture, whatever the price.
Is the brand really the leak?
Here is the caution before you spend. In our experience, when a business feels invisible or overlooked, the brand is only one of three possible leaks. A dated look is a trust leak: people find you and quietly choose someone who looks more current. But if enquiries come in by phone, Viber, or WhatsApp and nobody answers fast, or you simply do not appear in Google, Maps, and AI answers, a beautiful new identity will not move the needle on its own.
So before committing thousands to a rebrand, find out which leak is actually costing you customers. Our free diagnosis looks at all three (answer speed, discoverability, and trust signals) and tells you plainly whether branding should come first, later, or not at all.
How Psithyron prices branding work
Branding at Psithyron sits inside our build work: identity, website, and the materials around them, designed as one system rather than a logo in isolation. What that includes is on our branding in Cyprus page. Engagements follow the same ladder as everything we do: the diagnosis costs nothing, a pilot starts from EUR 500, and ongoing work typically runs EUR 1,000 to 3,000 per month. Full details are on the pricing page.
And because an identity rarely lives alone, it usually pays to plan it alongside the website that will carry it. If that is on your list too, see what a website costs in Cyprus.
Questions to ask before you pay anyone
- Do I own the final files, including source files, and is that written down?
- How many concepts and revisions are included, and what do extras cost?
- Will you show the identity in real contexts (website, sign, invoice, social) before I approve it?
- Does it work in both Greek and English where my customers need it?
- What happens to my Google Business Profile, socials, and signage when it rolls out?
A designer who welcomes those questions is usually worth their band. One who dodges them is expensive at any price.