Library · 01

The Library.

Playbooks, signal, and field notes on getting found and winning the customers you have already earned. Published when there is something worth saying.

Playbooks

Practical guides on getting found and winning the customers you have already earned.

How do I stop losing customers who were already trying to choose me?
Most Cyprus businesses do not have a marketing problem. They have customers already trying to choose them, and quietly failing to. Meet the three leaks.
11 Jul 2026 · 7 min readRead →

Signal

Short, sharp takes on marketing in Cyprus. Signal, not noise.

You don't have a marketing problem. You have a leak problem.
Marketing pours more water into the bucket. A leak means the bucket is already draining. Spend more on ads and you pour faster past the same holes.
11 Jul 2026 · 2 min readRead →

Field Notes

What we learn running our own businesses, plainly and in the open.

The enquiry I never saw: a leak in my own shop
Thirty-five years running Pinelaki, and I still missed one leak: the after-hours quote that sat unanswered until a faster shop won the job. Here is how I fixed it.
11 Jul 2026 · 2 min readRead →

Find your leaks

See where your business is leaking.

The free diagnosis shows where you are losing customers, and which fix pays back first.

Get the free diagnosis

The Library.

Playbooks

How do I stop losing customers who were already trying to choose me?

Signal

You don't have a marketing problem. You have a leak problem.

Field Notes

The enquiry I never saw: a leak in my own shop

See where your business is leaking.