For a small business in Cyprus, digital marketing usually costs between EUR 300 and EUR 3,000 per month, depending on what you buy and who does the work. As a one-off project, a business website is typically quoted from EUR 800 to EUR 5,000. As monthly services, SEO and Google Ads management each tend to fall between EUR 300 and EUR 1,500, and a full retainer that covers strategy plus execution usually lands between EUR 1,000 and EUR 3,000. These are honest working ranges, not promises, and the right number for you depends on what your business is actually losing.
Why marketing agency prices in Cyprus vary so much
Ask three agencies for a quote and you will get three numbers that barely resemble each other. That is not dishonesty. It reflects three real differences:
- Scope. "Social media management" can mean four posts a month or a full content operation with photography, ads and replies in Greek and English. Same label, different product.
- Seniority. A freelancer, a two-person studio and a ten-person agency carry very different overheads, and you pay for them whether you see them or not.
- Accountability. Some providers sell activity (posts published, keywords tracked). Others sell outcomes (enquiries answered, jobs booked). Outcome work costs more to deliver and is worth more.
The practical rule: never compare prices before you compare scopes. A EUR 400 retainer and a EUR 1,500 retainer are usually not the same product at different prices. They are different products.
Typical price ranges, service by service
Ranges you will commonly see quoted in Cyprus, based on what we see in the market and what we charge ourselves:
- Website. Roughly EUR 500 to EUR 1,500 for a template build, EUR 1,500 to EUR 5,000 for a custom site done properly, more for e-commerce. We break this down in what a website costs in Cyprus.
- SEO. EUR 300 to EUR 1,500 per month. Below EUR 300 you are usually buying reports, not work. Local visibility (Google Maps, reviews, listings) sits at the lower end; competitive niches cost more.
- Google Ads. Management fees of roughly EUR 200 to EUR 600 per month, plus your ad budget on top, often EUR 300 to EUR 1,000 to start. Always ask which number is the fee and which is the budget.
- Social media. EUR 200 to EUR 1,000 per month depending on volume, languages, and whether ads and replies are included.
- Full retainer. EUR 1,000 to EUR 3,000 per month for a provider who owns the whole picture rather than one channel.
The budget question is usually backwards
"How much should I spend on marketing" assumes the problem is reach. For most Cyprus businesses, it is not. Customers are already finding them and quietly failing to choose them. The money leaks in three places:
- Answering. Calls ring out, and messages on Viber and WhatsApp sit unread until the evening. Whoever answers first usually wins the job.
- Discovery. The business is hard to find on Google and Maps, and absent from AI answers in ChatGPT and Gemini, where more people now ask first.
- Trust. A dated website, quiet social pages and few visible reviews make the customer hesitate at the last step.
Spending EUR 1,000 a month on ads while enquiries go unanswered is pouring water into a leaking bucket. Plug the leaks first. It is usually cheaper, and it makes every euro you spend afterwards work harder.
What we charge, in plain numbers
Our own ladder is public and deliberately simple:
- Diagnose, EUR 0. A free diagnosis of where your business is losing customers: unanswered enquiries, weak visibility on Google and in AI answers, missing trust signals. You keep the findings whether or not you hire us.
- Pilot, from EUR 500. One fix, delivered and measured, so you can judge us on a small, real result before committing to anything ongoing.
- Run, typically EUR 1,000 to EUR 3,000 per month. We keep the whole system working (answering, visibility, trust) and report on it in plain language.
Full details are on the pricing page. Everything we sell is tested first on our own 35-year business, so the methods have to work before they reach you.
How to set a marketing budget as a small business
A simple sequence that avoids the two classic mistakes, spending nothing or spending big on the wrong thing:
- Know what a customer is worth to you. If an average customer brings you EUR 500 over a year, one saved enquiry per month can pay for a modest retainer on its own. This number turns marketing from a cost into arithmetic.
- Find the leaks before you buy anything. A diagnosis tells you whether your problem is answering, discovery or trust. Buying SEO to fix an answering problem wastes every euro.
- Start with one small, measurable fix. A pilot gives you evidence before commitment. If it does not move a number you care about, stop.
- Only then commit to a monthly budget. At that point you are not guessing. You are scaling something that already worked.
If you want the honest starting number for your specific business, begin with the free diagnosis. It costs nothing, and it shows you where money is already leaking before you spend any more of it.