Selected work
Case IAutomotive

Thirty years offline.
Now answering online.

Our own family auto-body business, digitalised end-to-end — with a live AI damage estimator customers use before they ever pick up the phone.

Client
Pinelaki
Location
Nicosia, Cyprus
Year
Ongoing
Scope
AI tools · Web · Capture · Booking
Live demo
pinelaki.com/estimate
— The Challenge · 02

The challenge.

Pinelaki is our family's auto-body shop — thirty years of reputation, repeat customers, and word of mouth in Nicosia. Like most established local businesses, almost none of that strength existed online.

Customers would call to ask the same questions every day: what colour suits the car, what a repair might cost, when the shop could take them. Every answer lived in one person's head, reachable only during opening hours.

This is the exact gap we now solve for clients — which is why we solved it for ourselves first.

— The Whisper · 03

The whisper.

We treated our own shop the way we treat a client: study the questions customers actually ask, then build the bridge between their attention and the business.

The result is a working system, not a brochure: a live AI damage estimator that turns a customer's photo into an instant quote, with booking and capture flows wired into the shop's daily routine. An AI colour visualizer — preview your car in a new colour before you call — is in development.

The estimator runs in the shop every day. We test on ourselves before we ever propose anything to a client.

Movement I — ListenThe questions behind the calls

We mapped what customers actually wanted to know before committing — colour, cost, timing — and where each of those conversations was being lost.

Movement II — ComposeTools, not brochures

A live AI damage estimator that turns customer photos into an instant quote (try it at pinelaki.com/estimate), with booking and capture flows — each one answers a real customer question. An AI colour visualizer is in development.

Movement III — ConductIn production, measured

The estimator runs in the business every week. We watch usage and bookings, tune what works, and ship what's next.

— The Results · 04

The results.

Real facts — detailed usage and booking figures are being compiled and will be published once verified.

30+Years of family businessThe shop this system serves every day.
1Live AI tool in productionThe AI damage estimator — in daily use. Colour visualizer in development.

Only true numbers, ever. More metrics as they are verified.